"Are we creating 'Stepford Branding' in hospitality?" You know the story of the Stepford wives- so perfect in every way but not human at all. You see for me, it feels like everything in hospitality marketing these days is perfectly structured, perfectly written... perfectly BORING, perfectly generice, perfectly forgettable and just 'samey.'

Influencer marketing has been one of the fastest growing marketing strategies in recent years... But as we move forward , I have seen perceptions shift...