Introducing the first Host Workbook by Michelle Davis, Staycations NI

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The 'Fill Your Quiet Months Workbook'
A practical plan to get bookings into the dates that usually sit empty.

Summer and bank holidays look after themselves. It’s the other weeks that hurt: January to March, midweek, the shoulder months, the gaps between the busy weekends. Those are the dates that decide whether you have a good year or an average one.

This workbook helps you work out why those dates aren’t booking and gives you a plan to fill them.

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It’s written by me- Michelle Davis- with over 20 years experience in Northern Ireland hospitality and tourism, including new hotel openings and rebrands. I know who books off-peak breaks, what they’re looking for and what makes them choose one stay over another.

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This workbook will help hosts: 

• Map your year and pinpoint exactly where your quiet periods are and what they’re costing you

• Identify the guests who book off-peak: couples, groups, celebrations, midweek escapes

• Create offers and packages that give people a reason to book a quiet date

• Set pricing, minimum stays and midweek deals that fill dates without undercutting yourself

• Rewrite your listing and promotions so they sell the season, not just the property

• Build a plan for each quiet stretch, with clear actions week by week

Each section ends with a short exercise, so you finish with a plan for your own property, not just ideas.

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Who it’s for: Self-catering hosts, B&Bs, glamping and lodge owners, and Airbnb hosts in Northern Ireland who want fuller calendars outside peak season.

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What happens next: Once you have your plan, you’ll need guests to see it. Find out how Staycations NI can get you in front of your ideal customers here