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New Eco brand room2 set for Belfast


New room2 Belfast reception with hometel sign CGI image

Lamington Group will open NEW room2 Belfast later this summer. The pioneering Eco hometel brand is the fourth in the Lamington portfolio and the first property in Northern Ireland.



New room2 Belfast bar CGI image

The new hometel is located in the the heart of the bustling city centre within a short walk to many of the city's most popular attractions and main shopping area. The new property will consist of 175 rooms across nine floors as well as café, tea room, meeting and event spaces, a gym, bar, restaurant and a spacious lounge available for both guests and locals alike looking for a vibrant eco-friendly space to work, relax or simply catch-up with friends.


Michelle Thomas Lamington Group’s New Openings Manager commented, “We are so excited to expand our portfolio and open our biggest hometel to date in the vibrant city of Belfast. We want our hometel to provide a place of comfort for both locals and tourists, further making our mark in the hometel sector of the hospitality industry.”



room2 Belfast guest bedroom with double bed and sofa

The fully electric room2 Belfast includes occupancy-enabled rooms, two lab rooms, solar energy generation 100% renewable energy, local sourcing of materials, products and artwork, in keeping with Lamington Group's commitment to sustainability. The building will have 100% of its embodied carbon rebalanced to zero on completion, and 100% of any operational carbon will be rebalanced to zero on an annual basis. This environmentally conscious approach aligns with Lamington Group’s commitment to be net zero by 2030.


room2 brand will prioritise the health and wellbeing of guests in Belfast by following the WELL building design principles, measuring air quality, designing for adequate daylight and thermal comfort, and incorporating biophilic elements to create a connection to nature.


The property’s design is also focused on promoting a circular economy with progressive features throughout the whole hometel, including a café bar made with recycled glass, a reception desk created with soap bottles from the famed room2 Southampton and carpets made from recycled fishing nets.


The team has also recently bought its own plastic shredder and moulder from the Sustainable Design Studio, to make items from plastic waste, hoping to inspire guests to reduce waste but also see waste as something with value. With the aim to educate guests, the hotel will feature a sustainability wall explaining all the features and advanced technology taking place within the property. As well as this, the on-site team will host regular sustainability workshops for guests and locals who are looking to learn how to adopt an eco-friendly routine into their everyday lives.

All room2 properties pride themselves in being a community hub and supporting their local neighbourhoods, making all guests feel emotionally connected with the place, community, and staff. Therefore, as well as supporting the local environment through their bold approach to a circular economy, room2 uses local suppliers where possible for all aspects of construction and design, such as using woodwork items sourced from within the city. The hometel will also support local talent, showcasing up and coming artists and designers throughout the design of the hometel as well as hosting live music shows and cooking masterclasses for budding locals. Hoping to give back to the Belfast economy as much as possible, room2 is also planning to hire the majority of on-site staff from the city.


A Place to Live not just to Stay

room2 Belfast will be adopting the brand’s hometel identity, providing a place to live for anyone who steps through the door, paired with the seamless service and conveniences of a hotel. As well as mattress menus and 24-hour stays with check in at 2pm and check out at 2pm as standard, the building will have a laundry room, and co-working areas. Each bedroom will feature a fully equipped kitchenette and separate living space, providing the perfect base for a flexible city stay, whether guests are looking to visit for a night or a month. This offering is designed to appeal equally to corporate and leisure guests looking for a vibrant and comfortable stay in the heart of the city, where they can truly feel at home. For corporate travellers, four meeting rooms will provide ample space for events and networking, whilst the various workspaces give the needed seclusion often sought out in city hotels.


For more information visit room2.com or follow @room2hometels on social media. Sign up to room2’s mailing list today to be one of the first to hear about exclusive pre-opening offers and events: https://room2.com/family/


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