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Hospitality Sales & Marketing Consulting

Helping Northern Ireland's Hospitality Businesses Attract More Staycation Guests

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I help NI hotels, guesthouses, cottages and attractions grow bookings through smarter sales & marketing strategies.

Why work with me

'I run StaycationsNI.co.uk, Northern Ireland's leading staycation guide. Every month I connect hundreds of travellers with local accommodation providers & experiences- so I know what today's guests are looking for.'

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  • 20+ years' experience in hotel sales & marketing, specialising in new openings, rebrands, launches & business development

  • Local expert- deep understanding of the NI tourism market 

  • Proven ability to increase awareness, visibility & bookings

  • Access to audience insights via StaycationsNI

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Services​

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1. Sales Strategy

  • Pricing & distribution optimisation

  • Partnerships with OTA's & local platforms

  • Maximising direct bookings 

  • Customer targeting

  • Meeting & event sales

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2. Sales Training

  • Bespoke training programmes, tailored to the needs of your team & your business.

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3. Marketing Support

  • Social media strategy & content planning

  • Website/booking engine audit

  • Campaign planning for seasonal offers

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4. Visibility on StaycationsNI

  • Featured listings

  • Sponsored blog posts

  • Promotions in our newsletter & social channels

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Let's Talk About Your Business​​

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Michelle Davis MSc

Staycations NI Founder

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  • Social media expert & content creator

  • Travel writer & blogger 

  • Sales & Marketing Consultant

Who I work with

  • Hotels & guesthouses

  • Self- catering cottages & cabins

  • Serviced apartments

  • Glamping sites & lodges

  • Local attractions & tour operators

How it works

Step 1- Free Consultation (15 mins)

Step 2- Tailored Plan

Step 3- Agree Level of Support & Measurable Results

​“Michelle came in to deliver sales training for our events team.  The team gelled with her really quickly and she broke the training into manageable and easy to follow modules.  It really helped the team understand how to close the sale and prospect new clients, giving them confidence to negotiate and handle enquiries.  Michelle has a wealth of experience in sales and the team gleamed a lot from her experience which was practical learning and advice from her years in sales management.  It had a huge impact on the teams confidence and results.  We will definitely use Michelle again.”

Bridgene McKeever, McKeever Hotel Group

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